The Biodegradable Does Selfridges - Come Visit Our Pop-Up

Hey Siri, play Dreams by Gabrielle - because she was right, they can come true!
 We have officially popped up at Selfridges in London - and we couldn’t be happier, can you tell?

 
Hedoine x Selfridges
It’s all part of our biodegradable tights launch, working in line with Selfridges on their Project Earth mission - which is boldly opening the conversation on changing the way we shop. 


Find us on level three for the next 12 weeks, with the whole posse - including our ladder-resistantblickdichthautfarben and biodegradable tights. We’re confronting a harsh tights-truth - that tights are one of the most wasteful items in your wardrobe - whilst celebrating our bold breakthroughs in technology and innovation.
Creating tights that champion craftsmanship and quality materials so you can buy less is a huge part of our fight against textile waste - and our biodegradable tights and recycling program are helping take things one (seamless) step closer to circularity. 

Fancy a sneak peek? We thought you’d never ask.
We’re so excited for you to meet Hēdoïne tights IRL.
Follow @hedoineofficial for all the action - we welcome paparazzi and gushing compliments.

The Hēdoïne Pop-Up
3rd Floor
Selfridges
400 Oxford Street
London W1C 1JS

Hours:
Monday - Saturday: 10am - 9pm
Sunday: 11.30am - 6pm

Hedoine x Selfridges

Hedoine x Selfridges
Hedoine x Selfridges

Hedoine x Selfridges
Hedoine x Selfridges

Hedoine x Selfridges

Further Reading

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The Art of Choosing Tights
Guides

The Art of Choosing Tights

When it comes to selecting the perfect tights, there are several important factors to keep in mind. From the denier to the color, each detail contr...

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