Wit, Wisdom & Winning.


Bold. Passionate. Unconventional.

We are bold, passionate and unconventional Hedoines – just like our legwear. We are bound together by attitude and have a burning desire to live life to its fullest with a genuine passion for lifting each other up. These are the stories of. These are the stories of Real Hēdoïnes.

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KNOW A REAL HEDOINE?

JOIN US ON OUR MISSION TO ELEVATE AND CELEBRATE THE FIERCE, RESILIENT AND OFTEN UNCONVENTIONAL GAME CHANGERS.

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Real Hedoines | Lucy Wright

Real Hedoines | Lucy Wright

Lucy Wright has grit. Where some might shy away from disrupting a male dominated – and rather old school – industry, she relishes the opportunity. ...

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