Hedoines first, fashion essentials second
Creating a world that elevates & celebrates hedonistic heroines
Strong, bold, feminine, badass.
The Hedonistic Heroine
Self-confessed Hedonistic Heroines, we believe that you can have your cake and eat it too. We work hard, we play hard, and yet we also lie in hammocks, wine and a great book in hand.
We, like you, have high expectations of ourselves and the world around us. We, like you, see something that is broken and fix it. That's why we innovate, reinvent, test and test some more to make you the best possible fashion essentials. More sustainable, higher quality, premium. That is why we created Hēdoïne.
MEET ALEX & ANNA
The Hedoines behind Hedoine
In our pre-Hēdoïne lives in banking and consulting we met some extremely incredible women. You know, those kindred spirits you just click with. They’re rare, but they do exist. Strong, bold high flyers. The fun ones – intelligent, mischievous, energetic and unconventional. We call them Hēdoïnes; hedonistic heroines. It is these women who inspired us to quit our jobs and create a brand just for them.
In 2018 Hēdoïne entered the world. A brand we have dedicated to crafting high quality, sustainable fashion essentials for the hedonistic heroine’s pursuits, whether they be work, play or anything and everything in between.