We elevate each other.
We say it how it is.
We act responsibly.
SAY IT HOW IT IS
Let’s be real, shopping for anything isn’t sustainable. It’s consumption. But we want to make sure we’re doing everything we can to make it less harmful for the planet.
Making products that are high in quality but low in environmental impact isn’t always easy. We do everything we can, have big plans for more and want to be straight with you all the way.
Being a nice human should be the norm
It’s easy to say we have a great culture, but really – we care about each other. We’re a small team that packs a big punch mainly because of 3 things:
1. We share a vision to elevate bold, like-minded women.
2. We believe in making the best tights in the world.
3. We genuinely like and care about each other – whether that’s laughing together, supporting each other, working hard alongside one another or, of course, celebrating together.
When we track down our suppliers – from the amazing humans who make our tights and packaging to other partners we work with – treating them well is something we take seriously. We often look for small, independent businesses because we want to lift them up. Not literally, we don’t want to hurt our backs.
The F word doesn’t need to be bad. Factories can be great workplaces filled with passionate crafters. Our production partners are located in Italy and the UK, each specialising in the specific tights they produce. They have fair and safe working conditions, are equal opportunity employers, and are just as committed as we are to quality and responsible production.
We know when
we can do
GOODBYE WATER WASTE
Our UK supplier uses an innovative batch dying system which means we use around 50ml of water to dye each pair of tights. Normal dying processes use more like 22 litres per pair of tights – that’s 99.98% less water.
Both of our producers also make an effort to reuse water. Our Italian producer ensures the water used in the knitting process is totally recycled, and our UK supplier uses a closed booth washing and drying system which recirculates 100% of the water used.
yourself pays off
While we generally encourage misbehaving, this is one of the places we don’t. We want to look out for the planet. Whether it’s reducing throwaway culture, using recyclable materials or ensuring you know how to look after your tights – this is how we’re thinking about the future.
When it comes to the material used to make our premium tights, we have yet to find a truly sustainable alternative that boasts the same qualities as Nylon. Things such as strength, durability, ladder-resistance, comfort, breathability, seamlessness and shaping support are important to ensure you can get the most wear out of every pair of tights you own. This, in turn, avoids adding to throwaway culture – something we want to avoid as much as possible. But watch this space, we're working hard to source new materials and constantly researching how we can become more sustainable.
The next big thing on our responsibility agenda is being able to recycle your pre-loved tights into other products. Hello circularity. Gone are the days where we craft, use and dispose. We want to make sure the products we create have a circular lifecycle, where they’ll last longer but, once they’re done, they can be turned into something other than landfill. Something useful to the world. We're working to get our tights recycling programme up and running by the end of 2020. Until then, we’ve put together some ways to upcycle your pre-loved tights here.
35% of all microplastics that enter our waterways come from us washing synthetic fibres at home. That’s the equivalent of 50 billion plastic bottles and why we’ve teamed up with Guppyfriend, so you can buy an environment-protecting washing bag with your tights.
We’ve also put together a Tights Care Guide here to make your tights (Hedoine or not) last longer. It’s better for the planet and much more convenient for you.