The annoyance of poor quality tights took us to the land of experts – hello Italy. See also pizza, gelato, espresso and wine. We were there for the tights though, promise. We started by hunting down producers that could meet our so-called ‘ambitious’ demands - apparently tights were doing just fine. Cheap to produce and nobody anywhere too worried about having to throw them away every five minutes. Apart from those who had to wear them.

We wanted to create something different – tights that make you feel great and that wouldn’t add to the world’s ever-growing throwaway culture. Enter our first ever product - the world’s first 20 denier ladder-resistant tights which we launched at the end of 2018.